Aakash Odedra Company at the heart of Leicester’s vibrant cultural scene

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Campaign begins to highlight city’s cultural and creative successes

19 local arts and creative organisations are being showcased in a new prospectus and promotional campaign designed to showcase Leicester as the place for experiencing world class culture and growing creative businesses. Leicester City Council has produced the 60-page colour prospectus, highlighting the breadth of the city’s cultural offer through the work of some of its leading arts organisations.
It highlights their economic and social impact, both for communities in the city and across the country and overseas, and encourages new opportunities for collaboration.

An accompanying short film has also been produced and is being widely distributed through the digital channels of all the participating organisations.

Around 2,500 of the prospectuses have been printed – 1,500 of them will be distributed through the participating organisations, with the remaining 1,000 made available to hotels, businesses and other venues.
The intention is to attract further investment and use the city’s world-class cultural scene to appeal to people to work and live in Leicester. The prospectus will be widely distributed across the city, including in hotels and visitor attractions.

The council will also soon start working with partners from across the city’s creative, cultural and arts sectors to help draw up a far-reaching action plan to accelerate growth.
Leicester City Mayor Peter Soulsby said:

"Over the last few years Leicester has really developed its reputation as a place for creative industries to do business, as a city with world-class venues and a thriving artistic scene. This prospectus and promotional film are the first stages of that process, enabling us to begin to build on our reputation, showcasing what is on offer in order to build our appeal to audiences beyond the city, helping attract further investment and inviting collaboration.”

The process of putting together the cultural creative industries plan will be led by the city council, in collaboration with arts organisations, city communities, creative organisations and universities among others.
Back in 2018, Leicester and Leicestershire were awarded £24.5milion of funding from the Arts Council England, declaring 19 arts organisations (16 of which are in the city) as National Portfolio Organisations for the following four years.

Aakash Odedra Company features in the prospectus alongside the following organisations:
Attenborough Arts Centre
Leicester Museums and Galleries (Leicester City Council)
Leicester Print Workshop
Metro Boulot Dodo / MBD
Mighty Creatives
People Dancing
Philharmonia Orchestra
Phoenix Arts
Soft Touch Arts
Spark Arts for Children
Alongside the above NPOs the prospectus also features De Montfort Hall, Graffwerk and Leicester Comedy Festival.