Alyssa Bonic is Head of Creative Industries at Digital Catapult, the UK’s leading advanced digital technology innovation centre. It drives their early adoption to grow the country’s economy. Programmes include CreativeXR, giving the best creative teams the chance to develop immersive content, and Dimension, a world leading volumetric video and 3D capture studio. Her previous roles include Head of Business Development at English National Ballet as well as heading up BSkyB’s arts sponsorship strategy broadening the reach of UK cultural organisations through digital amplification. She was also an assistant producer in children’s film and television before completing a Masters in audiovisual management at the Media Business School offered by the Media Plus Programme of the European Union which then led her to take up her role at Sky.